Innovative Motivational Profiling: Comparing Marketing Projective Techniques Versus Linguistic Forensic Techniques

Innovative Motivational Profiling: Comparing Marketing Projective Techniques Versus Linguistic Forensic Techniques

Motivational profiling is commonly done in both marketing and forensic contexts. In an unabashed quest for creativity, many marketers use projective psychological techniques to search for inspiration that leads to ad concepts that will, ultimately, sell more products. Forensic professionals also seek predictive information about motivation in search of facts that will effectively lead to the ca...

Projective techniques in forensic Practice: the thematic aPPercePtion test (tat)*

This text, which takes Cronbach and Gleser’s diagnostic decisions utility model as its major point of reference and the Thematic Apperception Test as its example, is devoted to the issue of the diagnostic value of projective techniques. The paper provides a brief discussion of the classification of projective techniques and shows how information on the category of tool can be used to select the...

Progress of Forensic Tracking Techniques Progress of Forensic Tracking Techniques

Project co-funded by the European Commission within the 6th Framework Programme Dissemination Level PU Public X PP Restricted to other programme participants (including the Commission services) RE Restricted to a group specified by the consortium (including the Commission services) CO Confidential, only for members of the consortium (including the Commission services) Abstract This deliverable ...

Countering Hostile Forensic Techniques

Projective techniques in consumer research

Projektiewe tegnieke behels 'n dubbelsinnige stimulus waarvolgens die subjek sy/haar persoonlikheid, houdings, opinies en selfkonsep as integrale deel van die self in ‘n situasie projekteer ten einde struktuur of betekenis daaraan te gee. Projektiewe tegnieke word in kwalitatiewe verbruikersgedragen bemarkingstudies gebruik om subjekte se onbewuste of "verskuilde" gevoelens, houdings en motiewe...